- What is the platform?
The platform is the means/channel through which you want to execute your
action or pass your message to your audience, target, market etc. You need to
determine what platform is most suitable to reach your target. And you can’t
determine this until you have taken time to study your audience very well that
you know their tastes and preferences.
- What are the modus?
You need also to take time to plan your modus operandi. How do you
intend to pass your message across in a way that it would be effectively
understood? How would you deliver your offering so that it would be warmly
received by your target? How…? How…? How…? The modus questions help you to take
care of all matters pertaining to impact in your delivery.
- When is the time?
Timing is a strategic factor in all endeavours that can either make or
mar its outcome altogether. Knowing the time to start, the time to move, the
time to charge, the time to pause, the time to withdraw, the time to quit et al
requires more than an average thinking.
- What is my source?
Knowing what gives you inspiration, energy and drive will help you know
what to do/where to go whenever you are running dry and need to replenish. So
it is in your best interest to identify your source of creative energy before
launching out so as not to get bewildered and cut off in the middle way. You
should also be able to identify how best you access your source of creative
energy.
- What are the resources?
Knowing the resources that are needed to effectively perform your tasks
helps you to know what to look for and what to spend on. By having a holistic
inventory of all you need to fulfil your assignment, you are better positioned
to kick off on a sure footing. Even if you don’t have all of them at the
moment, you know when you would need what and what you can do to improvise
along the way.
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