Marketing

Proverbs 11:26 He that withholds corn, the people shall curse him: but blessing shall be upon the head of him that sells it. Proverbs 20:17 Bread gained by deceit is sweet to a man; but afterwards his mouth will be filled with gravel. Marketing answers the question of who is going to buy your product or service and how, where and when are you going to sell it to them? Marketing is like the striker on a soccer team. Marketing scores the goals or makes the sale. Just as a striker must be skilled in handling the ball and in shooting it, so must small business people need to develop skills in handling customers and selling their product or service. Marketing involves knowing the opposition and the playing field and developing strategies to take advantage of team strengths and opposition weaknesses. Just as the striker must finish the play to win the game, so in marketing the businessperson must close the deal and follow through with it for the business to succeed.