- What is the platform?
The platform is the means/channel through which you want to execute your
action or pass your message to your audience, target, market etc. You need to
determine what platform is most suitable to reach your target. And you can’t
determine this until you have taken time to study your audience very well that
you know their tastes and preferences.
- What are the modus?
You need also to take time to plan your modus operandi. How do you
intend to pass your message across in a way that it would be effectively
understood? How would you deliver your offering so that it would be warmly
received by your target? How…? How…? How…? The modus questions help you to take
care of all matters pertaining to impact in your delivery.
- When is the time?
Timing is a strategic factor in all endeavours that can either make or
mar its outcome altogether. Knowing the time to start, the time to move, the
time to charge, the time to pause, the time to withdraw, the time to quit et al
requires more than an average thinking.
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