- Who are the targets?
You must be able to define your audience, your market or the class of
people whom your assignment (campaign, products, and services) will benefit.
This is a very critical aspect because the success/failure of your offering,
nay your fulfilment/frustration as a pioneer, are largely dependent on identifying
the group of people who need your idea or would benefit from your assignment,
and then taking your campaign to them.
- What is the scope?
Knowing the scope of your assignment will also save you a lot of stress
and frustration. The scope of your offering may the within your locality, it
may also be within your state, region, nation, or continent. Knowing this will
help you to plan your move and your scale of operations.
- What is the platform?
The platform is the means/channel through which you want to execute your
action or pass your message to your audience, target, market etc. You need to
determine what platform is most suitable to reach your target. And you can’t
determine this until you have taken time to study your audience very well that
you know their tastes and preferences.
- What are the modus?
You need also to take time to plan your modus operandi. How do you
intend to pass your message across in a way that it would be effectively
understood? How would you deliver your offering so that it would be warmly
received by your target? How…? How…? How…? The modus questions help you to take
care of all matters pertaining to impact in your delivery.
- When is the time?
Timing is a strategic factor in all endeavours that can either make or
mar its outcome altogether. Knowing the time to start, the time to move, the
time to charge, the time to pause, the time to withdraw, the time to quit et al
requires more than an average thinking.
No comments:
Post a Comment