PRICING Proverbs 15:27: He that is
greedy of gain troubles his own house; but he that hates bribes shall live.
Proverbs 10:2: Treasures of wickedness profit nothing: but righteousness
delivers from death. Proverbs 16:8: Better is a little with righteousness than
great revenues without justice. Proverbs 28:8 One who increases his possessions
by usury and extortion gathers it for him who will pity the poor. Marketing
Proverbs 11:26 He that withholds corn, the people shall curse him: but blessing
shall be upon the head of him that sells it. Proverbs 20:17 Bread gained by
deceit is sweet to a man; but afterwards his mouth will be filled with gravel.
Marketing answers the question of who is going to buy your product or service
and how, where and when are you going to sell it to them? Marketing is like the
striker on a soccer team. Marketing scores the goals or makes the sale. Just as
a striker must be skilled in handling the ball and in shooting it, so must
small businesspeople need to develop skills in handling customers and selling
their product or service. Marketing involves knowing the opposition and the
playing field and developing strategies to take advantage of team strengths and
opposition weaknesses. Just as the striker must finish the play to win the game,
so in marketing the businessperson must close the deal and follow through with
it for the business to succeed.
No comments:
Post a Comment